Videos equal more clicks, 21% more on average. This is because videos entertain by dynamically engaging our senses. Whether they’re created for enjoyment or education, videos naturally put on a show that keeps viewers watching.
Videos are arguably the most effective way to reel in new customers when it comes to business marketing. They’re the probably the most frequently shared type of social media that people can watch or listen to on the go as they multi-task throughout the day. They can also go viral as they’re being shared and increase brand exposure and sales by as much as 200%. As a matter of fact, studies with extensive A/B testing have shown that including a video in marketing campaigns can increase viewer engagement by as much as 40%. This engagement increase does not include video interaction only, but also interaction and clicks on other types of content in the campaign like anchor links within copy. Like other types of content, however, videos are not immune to getting overlooked or passed over. Thoughtful effort has to be put into video development to make sure that videos not only stand out but actually get clicked on and watched. Here are some ways you can give prospective viewers that extra push to click on your videos to boost your video click-through rate.
Thumbnail Teaser Probably one of the most important parts of your video, the thumbnail is the static image that viewers see before they play your video. This image can be a still from your actual video or a separate photo or illustration. This image should be as closely relevant to the content of your video as possible, and it should also be an engaging image that will pique a viewer’s interest and lead him to click the video for more information. Choosing the right thumbnail alone can improve the video’s click-through rate by as much as 15%.
Prime Placement Whether in an email newsletter or on a landing page, don’t place your video below the fold, or below the top half of the screen. Keep the video as close to the top as possible so that it’s one of the first things the viewer sees on the screen. Burying the video below blocks of content will increase the chances that it’ll go unnoticed.
Link Backup In case your marketing video is being viewed in email applications or on pages that don’t support embedded videos or have technical problems, be sure to include a link to your video that takes viewers to an external site where they can still watch your video.
Brevity The longer the timestamp viewers see for a video, the less motivated they will be to click and watch it. Not only do people have shorter attention spans nowadays, but they also want instant delivery, so if they feel one source will takes too long to deliver what they’re seeking, they’ll go to other alternatives. Keep videos short, ideally under 90 seconds if possible
CTA Title Try to use your video title or section header as a call-to-action that drives viewers to click on your video. Make sure the CTA in your title is short but specific so that viewers know exactly what they expect to obtain from the video. For instance, a title like “Watch this to Learn How to Get Your Free eBook” would urge many viewers to click on the video. The content in the video, for instance, would then provide a site link and promotional code that would be used to get the free ebook.
Click-Worthy Value Although videos will always be powerful methods of drawing in viewers, people will gradually get desensitized to them and engage less and less with videos over time. Don’t just create videos for the sake of creating them, but rather save videos for attention-worthy occasions like major marketing campaigns for new product lines. Make sure that the video is right for your marketing goals and delivers valuable information that viewers can walk away with.
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Coming up with a domain name for your website can be a fun process, but it’s also a very important business step that should be taken seriously. Putting careful thought into the right domain name can play a big part in determining whether people can easily remember and type in your domain name in a browser or vaguely remember the full name of your site and end up at a competitor’s site instead. Your domain name needs to be easy to say, spell, and remember, but it should also be reflective of your identity as a brand. Here are some online tools that can help you brainstorm to come up with the best user-friendly and SEO-friendly domain name that uniquely represents who you are as a business or personality.
Bust A Name Bust A Name is great if you’re totally stuck in your domain name creation process. This site has a basic domain name search tool to check availability on domain names with .com, .net, and.org extensions. More notably, it also offers a word combiner that takes words you type in and combines them in different arrangements to show you what domain names containing those words are available for purchase.
DomainsBot Domainsbot can be used to not only find domain names for sale but also for names that have expired or will expire soon. It lists availability of domain names with various extensions like .com, .biz, and .me. It also shows which names are currently taken but are open to buyout offers.
Instant Domain Search This site is especially useful and efficient because it generates search results in real time as you type. You can instantly see if a domain name or word idea you have in mind is already taken or if there are similar alternatives available. If a name you search for is up for grabs, you’ll be directed to sites for purchase, and if it’s taken, you can find out who owns the name and possibly find his contact information to make an offer for the domain name. This site also lets you look up names with alternative extensions like .news and .website.
IWantMyName This tool is a no-nonsense service that provides straightforward domain registration and domain name server (DNS) hosting. But what makes this site a standout is that you can buy hundreds of international extensions and link your web addresses to apps and services throughout the Web. It also provides options for newer extensions like .associates and .bargains.
KnowEm This is a powerful tool that searches social media sites and the USPTO Trademark Database in addition to regular domain name sources. It covers all the bases to help you see if your name, social media username, brand, or product name is being used or taken in any way in the internet and business worlds. KnowEm facilitates the process of securing your name across different networks or contacting sources who have possession of your name.
Name Mesh This site is a comprehensive domain name generator that takes words you enter in a search bar and uses them to produce different variations of available domain names. The kick to this function though is that it presents these variations in different strategic categories such as web address names that are common, contain prefixes, or contain modified keywords that can be branded. For instance, the site can take the name “Beth” and “athletic” and generate a brand-focused domain name suggestion that contains the phrase “Bethletic.”
NameJet NameJet is great for keeping an eye on taken domain names you want because it will tell you when these names will expire and go to auction. This site is an aftermarket domain name service where you can get access to expired domain names that are highly sought after.
Panabee Panabee is a search tool that lets you search for and find suggestions on domain names, app names, and company names. It also includes information on international extension domains and social media usernames.
Shopify Business Name Generator In addition to being the one-stop shop for e-commerce business set up, Shopify also has a business generator resource that lets you search for business names and view the availability of several domain name variations that include the business name.
Wordoid Wordoid is a true domain generation wizard that literally makes up new words that are not real words but phonetically sound like they are. It creates words in multiple languages including English, Spanish, French, Italian, and German that are catchy and original.
Hit the Ground Running
Once you’ve decided on a domain name and launched your website, you’ll need to run marketing campaigns to bring traffic to your new site. Marketing videos are a great way to do that. Do you know that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? Want to get one? Contact us at CrispTalks to start producing your marketing videos!
Marketing videos are the best way to personally engage with your clients, but you can’t rely on the natural interactive element of videos alone to attract new customers. Your video content and the presentation of that content need to be strategically planned and developed. To do that, you have to decide what the purpose or end goal of the video will be, and from there, you can determine what type of video will suit your purpose. Here are some key marketing objectives to focus on and the types of videos that can be utilized to make them happen.
Brand Awareness: Commercial/Promotional Video
If your goal is to make your presence known in a particular industry, introduce your company with a commercial or promotional video. Tell your prospective clients who you are, what you do and why, and how what you do can benefit them. It’s important to make every second of this video count with catchy but genuine slogans, motto, or anything that will make your brand stand out and become memorable. Make your brand promotion video engaging or entertaining enough that it moves viewers to share the video or visit your website to learn more about your company.
Product Value: Educational Videos
Create an educational video that discusses a need or problem that many people struggle with, and then explain how your product or service solves that problem. Choose a problem that your product or service addresses that is broad enough to attract a lot of traffic, but still specific enough to draw in your target market. Focusing on a specific type of problem in your video will also show that you are very knowledgeable and specialized in what you do, which will strengthen your reputation as a top brand.
How-To Videos – After viewers watch your educational video about problems that your product or service can solve, they will decide to buy your product or service but may need guidance on how to use it. Produce a detailed, illustrative video that walks your customers through each step of using your product or service from beginning to end. Depending on the type of product or service, you may want to think about how exactly to present this how-to information. For instance, you may decide that using an animated scenario story showing how a fictional character utilizes your service may be more effective than speaking directly to the viewers on how to use the service. FAQ Videos – After developing a solid understanding of how to use your product or service from a how-to video, a prospect may still have some unanswered questions about the product, service or related issues. Put together a list questions that potential clients are likely to have and present them in a video along with unambiguous, reassuring answers. Address typical customer questions such as how to use a product with a third party cloud storage system to store information, or how to go back in a web application process to change an option. Use this video to include important information such as return/exchange policies and warranties. An FAQ video can help viewers decide if your product or service is a compatible fit for their needs or goals.
Testimonial Videos – Before viewers ultimately convert to customers and decide to invest in your product or service, they want to feel assured that what they’re purchasing will meet their need or solve their problem with good results. Put them at ease and prove that your product or service is worth the investment with authentic testimonials from people who have experienced success with your product or service. Have each testimonial client give a brief but relatable and descriptive account of his experience with your product or service. Have the clients emphasize compelling details like how any prior skepticism they had vanished when they started seeing an increase in profits from subscribing to your intelligence service, for instance. Details with statistics and figures like percentage increases in income or a drop in error rates will also push the prospect towards closing a deal. In addition to formal interview-format testimonials, you can also create impromptu testimonial videos by getting feedback from happy clients at conventions or in-store events. Comparison Videos – Another way to help your prospective clients gain confidence in your product or service is to show how it’s the best choice in the market. Craft a demonstration video in which you do a side-by-side comparison between your product or service and that of one or more competitors. Make sure that the demonstration is performed fairly without any bias. Time the demonstration of your product and the competitor’s at the same time, performing the exact same steps in the same order. Have participants in the demonstration explain what they observe in each step and identify any similarities and differences between your product or service and the competitors’.
You will eventually have a vault of different types of marketing videos that serve different strategic marketing efforts. As you brainstorm for one video after launching another, try to make sure that all of the videos are cohesive on an underlying level by having them all consistently emphasize tenets of your brand like putting the client first or always offering the best prices. To learn more about different types of marketing videos, contact CrispTalks today!
Animated videos will always catch someone’s eye. They’re memorable and entertaining; they can also be informative, which makes them the perfect marketing tool. But how long should an animated video last to provide enough information about a topic without boring the viewer? There is an ideal time range that the video should fall into, but there are also other factors that marketers should consider when deciding on the final duration of their animated videos.
What One Study Shows
According to Wistia, a professional video hosting company, the longer the video, the shorter viewer’s engagement time, so videos need to be as short as possible to hold a viewer’s attention, with “short”, in general, being 2 minutes or less. Wistia arrived at these findings by viewing 564,710 videos and over 1.3 billion plays in a research study.
From the study, Wistia found that viewers hold an average engagement level of 70% for videos lasting 1-2 minutes. What this means is that video creators don’t have to agonize over whether to shave a few seconds off their videos for good response as long as the time falls within this window. After this 2-minute mark, however, the attention span sharply drops for 2-6 minute videos and plateaus at 50% for videos lasting between 6 and 12 minutes. Because of the rapid decrease between 2 and 6 minutes, it’s important to take stock of every second of the video’s length in this interval; there’s a significant difference in viewership drop off between a 2-minute video and a 2.5 minute video, for instance. This observation also shows that video marketers should start off keeping their videos under 2 minutes if possible, loading the most important information near the beginning.
By examining how much followers engage with the videos, such as whether they like the videos or watch them in their entirety, marketers can then determine if they need to revamp their video content or create longer videos without losing too many viewers. Between a 6-12 minute range, video creators have flexibility in duration to retain an attention level of 50%, but because videos of this length are more costly and time-consuming to make, the content must be detailed, straightforward and compelling. Video creators should also be familiar enough with their base of viewers to know if they’re dedicated enough to faithfully watch these videos from beginning to end. The average viewing engagement does drop further from 50% after the 12 minute mark to about 46% at 20 minutes. However, viewers searching for specific types of in-depth content usually expect videos providing that content to fall between extended lengths of 12-20 minutes. However, care should still be taken to ensure that information presented in longer videos is of high-quality and actively holds the viewer’s attention.
David Waterhouse, the content director for Unruly Media, gathered and studied data about Youtube videos, which gave another perspective on video time lengths that yield the most fruitful results. He calculated the average time length for the top 50 most shared global advertisement videos by various sub-groups. These videos were shared worldwide on Facebook, Twitter, and blogs. Waterhouse found that the top 10 most shared global video advertisements on Youtube lasted 4 minutes and 11 seconds on average, while the top 50 most shared were only 2 minutes and 54 seconds on average. Here are the average lengths for other sub-groups among the top 50 videos: For top video numbers 11-20, the average was 2 minutes and 30 seconds, videos 21-30 averaged 3 minutes and 5 seconds, videos 31-40 had a 2 minute and 57 second average, and videos 41-50 averaged 1 minute and 45 seconds.
What Waterhouse deduced from these findings is that the shorter video advertisements are, the less frequently they tend to be shared. Although this seems contrary to intuition, Waterhouse determined that this pattern is because viewers have longer attention spans for social media ads than conventional TV ads, which is supported by scientific/academic research that has shown that the sharing frequency of videos is associated with the level of their emotional appeal to viewers. So not only are viewers more willing to watch longer advertisements on video, but they also want to connect with what’s presented in these video ads through genuine engagement instead of seeing these ads as annoying interruptions. What can be taken from this observation is that videos, advertisements or not, that elicit strong emotional responses from viewers have some leeway in lengthening their durations up to about 5 minutes. This is because the emotional appeal of these videos keeps viewers more engaged than if emotional elements were not present.
Another key point to note is that whether or not your animated video is specifically created to be shared, these insights from Waterhouse’s study can certainly be considered in setting a video time length that will yield the most viewing engagement.
Putting It All Together
Overall, both studies by Wistia and Unruly Media’s Waterhouse indicate that there is no specific ideal duration for animated videos, or for videos in general. There seems to be a broad, general consensus that this optimal time length should fall somewhere between 2-5 minutes, but there are numerous exceptions that can apply in shortening or lengthening this time span. The time length ultimately depends on factors like the purpose of the video, the type and depth of content in the video, and the actions that viewers are expected to take in response to the videos.
Here are helpful guidelines to follow when deciding which specific time frame your animated video should fall into:
30 seconds – Many video professionals suggest that 30 second videos are adequate for brand promotion, social media sharing, and products or services that require brief, simple explanations.
60 seconds – Creative commercials like comedic sketches, exciting challenges, and amusing stories that are meant to pique a viewer’s interest immediately should last no more than a minute.They should also conclude with a strong call-to-action that prompts viewers to share, comment, or visit a site.
90 seconds – For quick step-by-step tutorials on how to use a mobile device or set up features in a web application, The Next Web says video creators should aim for a range that is no more than a minute and a half: 45-90 seconds. Brief tutorials like these should easily show how something works and how easy a product or service is to use.
2 minutes – According to Wistia, this length is the ideal time spot for viewer engagement; it’s a relative threshold limit where video marketers can expect significant viewership and therefore high marketing impact before the engagement drops off. Videos covering complex products and services with advanced features should fall within this span, especially those that utilize whiteboard animation techniques that explain information using anecdotes to relate to viewers.
3 minutes – Three minutes falls within that sharp attention drop off window from Wistia’s study, but it’s a timeframe that will still generate good results for videos that cover in-depth, important topics like crowdfunding. Crowdfunding videos seek to inform viewers on the history or background of a social issue, cause or product and why an organization is seeking financial support to develop solutions to problems. Consequently, these types of videos need upwards of 2.5-3 minutes to provide this type of information. According to The Next Web, the audience of this type of video is more attentive because they seek to learn about the product or service and its expected benefits, so such a video needs to be direct and thorough with details and facts to build credibility with viewers. Viewers also prefer to get information via video instead of lengthy brochures, which crowdfunding literature typically comes in.Some video experts also advise setting a 2-3 minute window for product or service videos with detailed information such as how to sign up for a service subscription or how to schedule a call with a sales representative.
Narratives & Educational Videos – Again, there is no hard-and-fast rule as to exactly how long a video should last. Depending on the video’s purposes or objectives, relatively longer periods of time like 6 minutes or beyond 12 minutes may be necessary to adequately provide special types of information. Historical narratives, educational lessons, and instructive tutorials are some types of content that warrant extended video time lengths. Although long videos like this naturally lose viewer engagement as they progress, they can still maintain substantial engagement because viewers watching these videos expect them to be longer. The viewers are willing to pay more attention because they seek to learn or gain something from the presented content.
Videos intended to be shared – Again, as found from David Waterhouse’s study, a video’s emotional appeal can override time restrictions when it comes to gaining maximum viewership and sharing. There is some breathing room to make emotion-eliciting videos as long as 3 to 5 minutes to allow enough time to establish a connection with viewers, share a touching story, and then prompt the viewers to take a desired action. To get the most out of these types of videos, make sure the content is sincere, captivating, and inciting to keep viewers watching all the way to the end.
The first step towards determining the best animated video time length for your business goals is to launch some trial videos of varying lengths to see what will keep your viewers watching or what will make them lose interest. For help with your animated video marketing strategy, contact CrispTalks today!
Making a pitch deck? Don’t know where to even begin? Here are 5 links that provide a number of resources that can help you. Providing examples from successful pitch decks, recommendations on what to use, and even ready to use templates, these are 5 must check links to help make a great pick deck.
PitchDeckExamples The headline says, “Inspiration From Successful Investor Decks,” and that’s exactly what it is. This site is really user-friendly and easy to navigate. The main page shows templates for each deck, organized on a grid, and you can simply click whichever one you’d like to view. Some of the successful decks include Snapchat, MOZ, Buzzfeed, Foursquare, Airbnb, and many more brands that we are familiar with. The main page has a search button so you can find decks specifically. There are two things that I really like about this site. First, I like how incredibly user-friendly it is. It is very easy to understand and navigate through to view pitch decks. The main page even shows a select few thumbnails that you can click on and if you want to see more you can click the View More button. Secondly, I like how this site consists of brands that we are familiar with. This gives us an idea on how successful these pitch decks have been with investors, because they got funding and are now so successful that we recognize the brands. This site is free to click around and view all of the pitch deck examples.
Slidebean Slidebean is a useful tool that can help you form a great looking pitch deck. They offer regular presentation templates or pitch deck templates for you to choose from. There’s a variety of different templates that you can customize for your own startup. There are a couple things about this site that I really like. It is also user-friendly interface so you can create a beautiful, compelling pitch deck even if you have no experience with creating presentations. The other thing that is really cool is that there are two pitch deck templates that are inspired by Dave McClure, Founder of 500 Startups, and Guy Kawasaki, Author of “The Art of the Pitch.” These two guys know what it takes to have a good pitch deck and you get to reap the benefits of their experience. You have to sign in to start creating your presentations. While using the free account, you can complete one presentation and choose one template from Slidebean’s gallery.
Investor Pitches Investor pitches is another great website that shows winning pitches. This website has investor pitches that have been successful in the past. The headline says it’s “about the art of persuasion” and that’s just what these pitch deck examples display. My favorite thing about this website is that they have chosen selection of presentations that all differ in some way. Startups come in all different kinds and not all pitch decks should look alike. This selection of examples shows how different startups can be portrayed in their own way, demonstrating the uniqueness of each business. I really liked Piccsy’s pitch deck layout and presentation.
RodinHoods This community has an active forum, but this particular page gives a template for pitching your startup for potential investors. What I like about this site is that the presentation template is right there for you to view right away. You can click through the presentation at your own pace and get an idea of what your pitch deck would be formatted to look like. Also, downloading the template is free!
This Sequoia Capital pitch deck template is another great example of an appealing and effective pitch deck presentation. You can sort through the slides at your own pace, so that you may fully understand the purpose of each slide. The good thing about this template is that is is short and sweet, which is how pitch decks should be. Most of the explaining should be done by you, not your presentation. So the simplicity of this template is actually idea. The simplicity also helps in understanding the requirements for each slide. For example, one slide simply says, “List competitors / List competitors advantages.” This helps make it easy for you to know what to put into your pitch deck. No extremely complicated and confusing presentations, just a simple and effective pitch.
Now that you’re more familiar with these links, take what you’ve learned and use these tools to make the next successful pitch deck!
You can also check this article on 10 slides that should be included in a great pitch deck to make a good compelling pitch for your startup or simply check this video.
Want an awesome pitch deck to be designed? Reach us at hi (at) crisptalks.com
You probably already know just how popular YouTube is worldwide. YouTube happens to be the second largest search engine next to Google.
If you have a video that you want to rank high on YouTube, you’ll need to do more than just upload it. YouTube is a great way to drive traffic to your website but you’ll need to make sure your video gets seen and doesn’t disappear among the billions of videos uploaded to YouTube daily.
Here are 10 ways to rank your video high on YouTube and get views :
1. Keyword Search There are certain words that are being searched on YouTube more than others. You can conduct a search yourself and find out what these words are. If you use these words for your video, it will rank up your video because it would be relating it to what’s trending. You can use google keyword tool to find out keywords that are trending. You can also conduct a search yourself on YouTube. Simply search words that are related to your niche. See which ones deliver what results, which ones lead to videos with the most views, and notice which other keywords those videos use.
2. Title This is one of the first things that will attract your viewers’ attention, so be compelling. Only 50 characters of your title will show up in a search so make sure it immediately shows the viewer what the video will be about, while still looking attractive enough to click on. Now that you know which keywords are popular for you to use in your video to optimize traffic, incorporate the keywords into your title. You definitely don’t want a lot of keywords crammed into your title, but it’s okay to incorporate a couple of keyword phrases into your title. For example, if your keywords are something like, “how to make a website” and “website tutorial” your title can look like this: How To Make a Website – Website Making Tutorial. So you are using multiple keyword phrases in your title while not sounding too repetitive yet optimizing search results.
3. Description YouTube gives you a lot of room in the description section of your video, about 5000 characters. It’s a good idea to add some of the keywords and phrases that you found in your search here. You should try to not be too repetitive with keywords in the description. You can add phrase alterations like the two used in the example title mentioned in step 2. You have to drive traffic to your website. To do this, you MUST add links along with your video. The description area of YouTube is a great place to add these links. They seem to do better towards the end description. A snippet of your description will show when your video is searched, so when there’s a lot of links in the beginning of your description, it starts to look more like spam and people will not want to click it. In the description, add links to your website, your YouTube playlists, your channel, or other websites that include information relevant to what your video is about. Getting viewers to follow the link to your website is how you can really make the sale or grab the audience. The video is just the beginning. It is just to attract their attention. The link is closing the deal. So make sure you add links. You should put a call to action within the first 180 characters of your description. This much of your description will show below your video, and if it intrigues people, they can click on the “Show More” button and reveal your entire description. Only this way will they see all of your links. So make the first 180 characters compelling.
4. Tags Add tags to wherever you post your animated video. YouTube allows you to add tags as well. These are basically related words and phrases that people can search for, and your video will pop up as the search result. This helps to add searchable words and phrases that you did not include in your title or file name. You can make single word tags like tutorial or phrases like websitemaking. A good tag to include is the name of your YouTube channel. If you include your channel name, YouTube can show your playlist videos in the related videos section. You don’t want to attack the viewer with tags. So use a few tags that you think are the best related to your video. You can add tags of names included in your video, things that are related, or misspelled words. Adding misspelled words allows people to find your video when they search, even if they spell it incorrectly.
5. File Name YouTube takes into consideration your file name, and uses this as a secondary way to categorize your video. So use keywords in your file name as well. By doing this, YouTube will sort your video, know what your video is about, and suggest it. For example, if your keywords are something like, “how to make a website” and “website tutorial” your file name would look something like this: howtomakeawebsite.mp4 or websitemakingtutorial.mp4 . This way, YouTube and Google will both see the file name for your video and categorize it accordingly. Most of all, YouTube and Google will know to suggest your video when people search that keyword.
6. Channel Getting views is important because people tend to click and watch videos that have higher views. Earning subscribers is a great way to continue getting views and keep your video ranking high. Having your own YouTube channel will help earn subscribers. YouTube allows you to create your own channel (like your own page) where you can display all of your videos uploaded onto YouTube. You can customize and decorate your channel to be unique and appealing. Use a lot of colors and images to keep your channel compelling and original. A good YouTube channel means staying consistent with your videos, maintaining up-to-date with relevant information, and using playlists.
7. Playlists Viewers like playlists because it categorizes videos for them and they can find more videos in something they were already interested in. Playlists will display in your channel. Be sure to make clear and relevant titles for your playlists so everything stays organized. Your links in your descriptions or annotations can lead to your playlists.
8. Annotations YouTube favors videos that lead people to other videos. This is why playlists are good to have because one video in a playlist will lead to the rest of the videos in that playlists. Annotations are a sort of pop-up that you can add to your video to display as your video plays. They can look like buttons, speech bubbles, or adds across the bottom of the video. This is a great place to add links as well, links to your playlists, channels, website or related videos.
9. Drive Conversions Some of your videos should be using call-to-action techniques to drive conversions. You can encourage the viewer to take advantage of a sale, check out new specials or deals, or visit your website for more information. Leading your viewer to your website will help drive conversions. Annotations can also be a useful tool to help drive conversions.
10. Share Everywhere Probably the most important step of all to rank your YouTube video, is to share it on social media sites. You can share it on several websites like Google+, LinkedIn, Facebook to name a few. YouTube ranks videos also by their social media relevancy. A good way to tell what’s trending is to see what’s relevant on social media, and Google and YouTube noticed this and consider this when ranking your video. When you share your video, be sure to encourage hitting the like, share, and subscribe buttons so viewers can spread the word about your video!
Still figuring how to get an affordable video done for your startup? We can help. Check out our website to know more.
Many of our clients come to us to help them in reducing their video file so that they can easily send it. So here we are. Check out how you can easily compress video file to almost 70%. I have used Handbrake – a free software that you can download to compress your video files without compromising video quality. Let me show you how I reduced video file from 15 MB to 5 MB with Handbrake.
Animated videos are a fantastic marketing strategy that can deliver a lot of return if applied properly. Having marketing alone is not enough to grow your business. You need a strategy to go along with all of your marketing tactics. So, although having a great animated video is a good thing for your business, you still have to find ways to get the word out about your business. Let’s start with the basics. So you’ve got an awesome video made. Thinking of what you should do next?
First things first, name your video something catchy that will attract people to click and view. You should keep your title short and sweet and to the point. Lengthy titles don’t perform as well as shorter ones. Make sure your title is relevant to the contents of your video and tells the viewer what your video is basically about. A good way to help your title be relevant, while also helping rank your video, is to add keywords. Keywords are words or phrases that are trending and many people are searching in your niche.
Next, you can set a thumbnail for your video that will make people want to watch. Try to choose a thumbnail that demonstrates what your video is about (you can also upload a customized thumbnail). You can add text to the thumbnail to add some depth to the description of your video. People like knowing immediately what they’re getting themselves into if they click a video. When choosing a thumbnail, definitely make use of color. Colorful pictures attract people’s attention and can be the reason someone chooses to watch your video.
Now that you’ve chosen a catchy title and have a great thumbnail, it’s time to share it! Here are 6 ways to share your animated marketing video to get the most return for your startup
1. On A Website : This can be on your website if you already have one made. A video should be on the landing page to get the most views. People will only spend a limited amount of time on your landing page so a video is a good way to catch their attention and have them learn about your startup. You can also post your video on other websites. A good place to share it is on a blog. It can be your own blog that you’ve made for your startup or someone else’s blog who is sharing advice or recommendations. It can also be existing communities where you can spread the word about your video, like Reddit or Quora. You can either post your video as a reply to one of the questions asked on this platform or simply post it in relevant category to get feedback from users. These communities follow strict guidelines and you may be banned if you spam. So be good.
2. SlideShare : Source : http://www.growandconvert.com/wp-content/uploads/2016/02/slideshare-stats.png?85aa73 One good website to share your animated video is SlideShare. SlideShare is a good place to get your deck noticed by other entrepreneurs, possibly target market, and potential investors. SlideShare allows you to share the link to your video at the end of your deck, which will add to the content you already added plus boost views to your video.
3. Through Email : If you have an email list for subscribers, you can attach your animated video easily into the email so that all of your subscribers can view it. This is a good tactic because subscribers are people who have already shown interest in your business and are more likely to want to watch your animated video. You can also email the video to your staff so that they may view and share it as they please as well. This can expand your audience and your video can get shared in multiple outlets. You can easily share your video through newsletters or mailers to help spread the word of your business.
4. YouTube : YouTube is a great way to share your animated videos. It offers options for viewing quality and people all over the world are already familiar with using YouTube. It is even international because it offers translations in several different languages so that your video can reach worldwide audiences. YouTube recommends videos to viewers who have shown interest in a certain subject. So if people have viewed videos related to yours, your video could show up for them to click and view. This can boost your views tremendously.YouTube allows you to add descriptions to your video and communicate through comments. Be sure to add a description! Be as detailed and as informative as possible in your description. You should always add a link to your website, social media sites, or any other place you’d like viewers to explore. Viewers can post questions or concerns in the comments and you can reply quickly and easily which will earn your viewers’ attention. YouTube also has several sharing options within itself. It lets you copy the link to your video, as well as share it on a few social media platforms right from the YouTube page.
5. Social Media : Social media has been on the rise for years and will continue to grow. With billions of people on different social media sites, this is an ideal place to advertise your business. Videos get shared instantly on social media and anyone who can view it, can share it. Several social media platforms also allow for comments or “likes” which can help spread the word of your startup. More “likes” and comments can potentially lead to more views. There are SO many social media sites; Facebook, Instagram, Twitter, Google+, LinkedIn, and so many more; so getting your video out there can be easier than you think.
6. Anywhere! Video is such a great resource for marketing because of how universal it is. It can be shared basically anywhere, and instantly! With the rise of technology, everyone now has quick and easy access to online videos. So share your animated video everywhere you can and watch your startup grow.
Still figuring how to get an affordable video done for your startup? We can help. Check out our website to know more.
Animation has been on the rise for the last few years. According to eMarketer, “4x as many consumers would rather watch a video about a product than read about it.” In today’s business world, animated videos help people understand your business better than any other marketing strategy. People don’t like sitting through discussions or reading through long and boring descriptions of your business. They’re much more intrigued by animated videos.
It all started when you were a kid and cartoons were the highlight of your day. Cartoons actually trigger something in our minds that makes us entertained but also takes us into the world of the animation while we watch. Take the psychology theory called, “The Suspension of Belief,” wherein we tend to concentrate on just enjoying the animation rather than finding logic or understanding. This is why when watching “Tom and Jerry,” the beloved cartoon, you never sat there and questioned how Jerry was always outsmarting Tom or why Tom never died after falling from such great heights. This exact same principle works when using an animated video for business. People focus on the products of the business and not all of the irrelevant details.
John Medina, a developmental molecular biologist, wrote in his book “The Brain Rules,” about visualization. He wrote that “vision trumps all other senses” which basically means that when you tell a story visually, people will remember it easier because human beings are driven by sight. Recognition and recall excel when information is communicated visually. If you’re going to use videos for your marketing strategy, you have a choice between a real life (live action) video VS. an animated video. Not sure which one to choose. Here are 6 reasons why animated videos are the best choice for your marketing strategy.
1. Animation is more engaging. We’ve loved watching cartoons since childhood. People still love watching animated videos even as adults. Take Disney and Pixar movies for example. People of all ages watch those animated movies.
2. It is simpler Animation allows you the ability to display your product in an easier and more efficient manner. If your startup/business has a lot of complicated statistics or abstract ideas that may be difficult to get across in a real-life type of video, animation allows you to make this easier. You can simplify it by using an infographic or showing charts that can keep the viewer interested instead of bored.
3. No limits Animated videos let you express your ideas freely. There are no limits to what you can do in an animated video. Whereas, in a real-life video you would be limited by far more. If you want someone to fly in your video, animation let you do whatever you’d like to get your point across. via GIPHY
4. Cheaper than real-life Getting a live-action video together could require a lot of time and money. You’d have to find the right actors, locations, and spend a lot on good equipment. With animated videos you may need to pay a voice actor, but this will be far easier than finding all of the previously named things.
5. Advantages of characters There are a lot of advantages of having an animated character as opposed to a live actor. An animated character creates a friendlier face that will seem less pushy when trying to put across your startup/business. There is also less demographic which will lead to a wider audience.
6. Easy to change Often times, after making a video you realize several things you could have added or taken out to improve your marketing strategy. When using live actors, locations and equipment, reshooting can be costly and time-consuming. Assume a scenario where you have added new features to your app and want to add those in the video. Now think of how much more work it would be to get those changes done in a live video vs. an animated one. So let your imagination run wild and try using animated videos for your next marketing strategy!
Want to get an animated video done for your business? Reach us at firstname.lastname@example.org
The presentation you use in your pitch deck is of utter importance because it will either intrigue your investors and get them interested in your startup, or bore them to death and make them feel like watching your presentation was a complete waste of time. Your presentation has to inform, intrigue, explain, and convince all in just 6-10 very basic slides. Most of your pitch deck will be you speaking to the audience and explaining your startup, corresponding to the slides of your powerpoint. However, that does not mean that the presentation is not just as important. So here are 10 slides that should be included in a great pitch deck to make a good compelling pitch for your startup.
1. Vision This is a good place to start. Explain your vision and what your startup is about. Basically an introduction to the rest of the pitch deck. Here you can explain the values of your company and what you stand for. 2. Problem Here you explain what problem that your startup is solving. There could be an issue or situation that needed improving in some way and your startup provides that. So in this slide, you explain the problem that your startup will help solve. 3. Target Market & Opportunity Since you described the problem, now you describe who your startup is going to benefit/help. Explain your target market and how there is an opportunity there for your startup to succeed. 4. Solution In this slide, you will elaborate precisely how your startup is going to solve that “problem” that you spoke about earlier. You can describe in detail how your startup provides a good, efficient solution and why it is a good idea to invest in such a startup. 5. Revenue Investors want to be convinced that your startup can make them money. So here is where you explain how exactly your startup will make revenue. Try to be specific here (possibly using charts and other visuals) to prove to investors that your startup will be successful. 6. Validation / Progress / Goals In this slide, you will show validation for the success that you claim in the last slide. So here’s where you can show proof that your startup will make revenue. If you already had some trials that were successful or companies interested in your startup, mention them here. 7. Marketing Strategy Now you explain the plan you have for your startup. Talk about the marketing strategy that you’re going to use in developing and executing your business. 8. Sales Forecast This is slightly different than the revenue slide. It does show the money that your startup will make if invested in, but it will show exactly how. Here you explain the finances needed for your startup, profit prediction, and exactly how your startup is going to obtain that profit. Here’s a good spot to compare your startup to other companies/businesses that are similar to yours and have found great success. 9. How Much Money Needed Now that you explained how you’re going to make money, it’s time to ask how much money you will be needing from the investors. That is, after all, the purpose of the entire pitch deck. Since you explained the revenue and sales forecast, here you will just be asking for whatever amount needed to get that profit. If you already have other people who have invested in your startup, here is a good place to mention them and explain why they chose to invest in what you pitched. 10. Appendix So you have covered all other 9 slides and your presentation is done. However, there could still be several minor details that you didn’t want to overload the other slides with. That’s what this final slide is for. It holds all of the “extras” that you didn’t put in the rest of the presentation. You can also add frequently asked questions into this one, because at the end of your pitch investors are going to have questions and this could answer them before they ask, making you look better prepared.
Hopefully, these 10 slide ideas are helpful for when you put together your pitch deck. Good luck! Want an awesome pitch deck to be designed? Reach us at hi (at) crisptalks.com