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Create the Right Video for Your Marketing Goal

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July 4, 2017

- Blog

Marketing videos are the best way to personally engage with your clients, but you can’t rely on the natural interactive element of videos alone to attract new customers. Your video content and the presentation of that content need to be strategically planned and developed. To do that, you have to decide what the purpose or end goal of the video will be, and from there, you can determine what type of video will suit your purpose. Here are some key marketing objectives to focus on and the types of videos that can be utilized to make them happen.

Brand Awareness: Commercial/Promotional Video

If your goal is to make your presence known in a particular industry, introduce your company with a commercial or promotional video. Tell your prospective clients who you are, what you do and why, and how what you do can benefit them. It’s important to make every second of this video count with catchy but genuine slogans, motto, or anything that will make your brand stand out and become memorable. Make your brand promotion video engaging or entertaining enough that it moves viewers to share the video or visit your website to learn more about your company.

Product Value: Educational Videos

Create an educational video that discusses a need or problem that many people struggle with, and then explain how your product or service solves that problem. Choose a problem that your product or service addresses that is broad enough to attract a lot of traffic, but still specific enough to draw in your target market. Focusing on a specific type of problem in your video will also show that you are very knowledgeable and specialized in what you do, which will strengthen your reputation as a top brand.

Product Application

How-To Videos – After viewers watch your educational video about problems that your product or service can solve, they will decide to buy your product or service but may need guidance on how to use it. Produce a detailed, illustrative video that walks your customers through each step of using your product or service from beginning to end. Depending on the type of product or service, you may want to think about how exactly to present this how-to information. For instance, you may decide that using an animated scenario story showing how a fictional character utilizes your service may be more effective than speaking directly to the viewers on how to use the service.

FAQ Videos – After developing a solid understanding of how to use your product or service from a how-to video, a prospect may still have some unanswered questions about the product, service or related issues. Put together a list questions that potential clients are likely to have and present them in a video along with unambiguous, reassuring answers. Address typical customer questions such as how to use a product with a third party cloud storage system to store information, or how to go back in a web application process to change an option. Use this video to include important information such as return/exchange policies and warranties. An FAQ video can help viewers decide if your product or service is a compatible fit for their needs or goals.

Product Results

Testimonial Videos – Before viewers ultimately convert to customers and decide to invest in your product or service, they want to feel assured that what they’re purchasing will meet their need or solve their problem with good results. Put them at ease and prove that your product or service is worth the investment with authentic testimonials from people who have experienced success with your product or service. Have each testimonial client give a brief but relatable and descriptive account of his experience with your product or service. Have the clients emphasize compelling details like how any prior skepticism they had vanished when they started seeing an increase in profits from subscribing to your intelligence service, for instance. Details with statistics and figures like percentage increases in income or a drop in error rates will also push the prospect towards closing a deal. In addition to formal interview-format testimonials, you can also create impromptu testimonial videos by getting feedback from happy clients at conventions or in-store events.

Comparison Videos – Another way to help your prospective clients gain confidence in your product or service is to show how it’s the best choice in the market. Craft a demonstration video in which you do a side-by-side comparison between your product or service and that of one or more competitors. Make sure that the demonstration is performed fairly without any bias. Time the demonstration of your product and the competitor’s at the same time, performing the exact same steps in the same order. Have participants in the demonstration explain what they observe in each step and identify any similarities and differences between your product or service and the competitors’.

Final Steps

You will eventually have a vault of different types of marketing videos that serve different strategic marketing efforts. As you brainstorm for one video after launching another, try to make sure that all of the videos are cohesive on an underlying level by having them all consistently emphasize tenets of your brand like putting the client first or always offering the best prices. To learn more about different types of marketing videos, contact CrispTalks today!
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Blog

Made an Animated Video. Now What?

By on

August 15, 2016

- Blog

Animated videos are a fantastic marketing strategy that can deliver a lot of return if applied properly. Having marketing alone is not enough to grow your business. You need a strategy to go along with all of your marketing tactics. So, although having a great animated video is a good thing for your business, you still have to find ways to get the word out about your business. Let’s start with the basics. So you’ve got an awesome video made. Thinking of what you should do next?

First things first, name your video something catchy that will attract people to click and view. You should keep your title short and sweet and to the point. Lengthy titles don’t perform as well as shorter ones. Make sure your title is relevant to the contents of your video and tells the viewer what your video is basically about. A good way to help your title be relevant, while also helping rank your video, is to add keywords. Keywords are words or phrases that are trending and many people are searching in your niche.

Next, you can set a thumbnail for your video that will make people want to watch. Try to choose a thumbnail that demonstrates what your video is about (you can also upload a customized thumbnail). You can add text to the thumbnail to add some depth to the description of your video. People like knowing immediately what they’re getting themselves into if they click a video. When choosing a thumbnail, definitely make use of color. Colorful pictures attract people’s attention and can be the reason someone chooses to watch your video.

Now that you’ve chosen a catchy title and have a great thumbnail, it’s time to share it! Here are 6 ways to share your animated marketing video to get the most return for your startup

1. On A Website : This can be on your website if you already have one made. A video should be on the landing page to get the most views. People will only spend a limited amount of time on your landing page so a video is a good way to catch their attention and have them learn about your startup. You can also post your video on other websites. A good place to share it is on a blog. It can be your own blog that you’ve made for your startup or someone else’s blog who is sharing advice or recommendations. It can also be existing communities where you can spread the word about your video, like Reddit or Quora. You can either post your video as a reply to one of the questions asked on this platform or simply post it in relevant category to get feedback from users. These communities follow strict guidelines and you may be banned if you spam. So be good.

2. SlideShare :
Source : http://www.growandconvert.com/wp-content/uploads/2016/02/slideshare-stats.png?85aa73
One good website to share your animated video is SlideShare. SlideShare is a good place to get your deck noticed by other entrepreneurs, possibly target market, and potential investors. SlideShare allows you to share the link to your video at the end of your deck, which will add to the content you already added plus boost views to your video.

3. Through Email : If you have an email list for subscribers, you can attach your animated video easily into the email so that all of your subscribers can view it. This is a good tactic because subscribers are people who have already shown interest in your business and are more likely to want to watch your animated video. You can also email the video to your staff so that they may view and share it as they please as well. This can expand your audience and your video can get shared in multiple outlets. You can easily share your video through newsletters or mailers to help spread the word of your business.

4. YouTube : YouTube is a great way to share your animated videos. It offers options for viewing quality and people all over the world are already familiar with using YouTube. It is even international because it offers translations in several different languages so that your video can reach worldwide audiences. YouTube recommends videos to viewers who have shown interest in a certain subject. So if people have viewed videos related to yours, your video could show up for them to click and view. This can boost your views tremendously.YouTube allows you to add descriptions to your video and communicate through comments. Be sure to add a description! Be as detailed and as informative as possible in your description. You should always add a link to your website, social media sites, or any other place you’d like viewers to explore. Viewers can post questions or concerns in the comments and you can reply quickly and easily which will earn your viewers’ attention. YouTube also has several sharing options within itself. It lets you copy the link to your video, as well as share it on a few social media platforms right from the YouTube page.

5. Social Media : Social media has been on the rise for years and will continue to grow. With billions of people on different social media sites, this is an ideal place to advertise your business. Videos get shared instantly on social media and anyone who can view it, can share it. Several social media platforms also allow for comments or “likes” which can help spread the word of your startup. More “likes” and comments can potentially lead to more views. There are SO many social media sites; Facebook, Instagram, Twitter, Google+, LinkedIn, and so many more; so getting your video out there can be easier than you think.

6. Anywhere! Video is such a great resource for marketing because of how universal it is. It can be shared basically anywhere, and instantly! With the rise of technology, everyone now has quick and easy access to online videos. So share your animated video everywhere you can and watch your startup grow.

Still figuring how to get an affordable video done for your startup? We can help. Check out our website to know more.
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